Nothing Beats a Female Bodybuilder Who “Gets” It

Brandi Mae Akers is not just your girl-next-door. She's your big-and-buff-girl-next-door!

Brandi Mae Akers is not just your girl-next-door. She’s your big-and-buff-girl-next-door!

Do you know what’s awesome? A female bodybuilder who “gets” it.

And by “gets” it, I mean a female bodybuilder who understands why people love her and is willing to provide her fans what they want.

You’d think the vast majority of female bodybuilders, athletes, and amateur muscular women would be taking advantage of this, but that isn’t necessarily the case. Many FBBs are either uncomfortable or against (for a wide variety of reasons) “giving the fans what they want,” which of course is their prerogative. Nobody is claiming that FBBs must please their fans at every opportunity they get or that appealing to the fanbase is somehow essential to staying relevant to the scene (at least, I’m not claiming these things). Obviously, female bodybuilders are under no obligation to do anything other than what they want to do – or not want to do.

But occasionally, you’ll encounter an FBB who truly understands what guys and gals love in a muscular woman and will enthusiastically utilize that knowledge for maximum gain. She benefits and we benefit. That’s a win-win scenario, right?

Right. Off the top of my head, eight women in particular who “get” it the best are Denise Masino, Angela Salvagno, Amber DeLuca, Lisa Cross, Victoria Dominguez, Lindsay Mulinazzi, Emery Miller, and Brandi Mae Akers. There are others, but these women in particular stand out to me.

These ladies are some of the most well-known female bodybuilders in the world not just because of their competitive accomplishments – although we should not downplay their achievements on the stage – but because of their willingness to put their personalities and bodies out there so publicly and prominently. If I’m in the mood to watch some erotic female muscle videos, odds are I’m going to do a Bing search (my search engine of choice for finding videos for whatever reason) of any of these eight women. Or all of them, if I have the time and the inclination.

In the world of branding, advertising, marketing, and public relations (terms that could be used interchangeably), one of the key rules is that people don’t purchase products just because they need the product for practical reasons. They purchase it because it makes them feel a certain way: cool, culturally relevant, in-the-know, a part of a larger community, socially-conscious, better than people who aren’t using the same product, et cetera. For example, there isn’t any practical reason why someone would spend $200 on a brand new pair of Beats By Dre headphones when a less expensive generic pair would work just as well. But, the point of paying more has nothing to do with practicality. You don’t purchase a more expensive product because the music you listen to will necessarily sound better. You purchase it because it makes you appear socially hip with the “young people these days” (get off my lawn!).

Lindsay Mulinazzi makes me feel all of the emotions. All of them.

Lindsay Mulinazzi makes me feel all of the emotions. All of them.

It’s not about what the product has to offer. It has to do with the elevation of your social status as a result of publicly using the product. It’s marketing genius to associate a mundane product with enhanced social status – no matter how superficial that status may be. That’s why some of us are billionaires and others of us aren’t.

Likewise, astute female bodybuilders understand that their muscular bodies – while a fine, fine product unto itself – aren’t the only reason why guys and gals like us love them. We love them because of how they make us feel: giddy, sexually aroused, titillated, curious, imaginative, fascinated, awe-inspired, weak-kneed, excited, nervous (in a good way), frightened (also in a good way), emasculated (definitely in a good way), and so on. It’s not just looking at their beautiful bodies that make us return back to them time and time again. Female bodybuilders – whether they realize it or not – conjure up inside ourselves a whole host of visceral emotions that are ready to burst at the seams.

Whenever you see a tantalizing photo of a nude female bodybuilder provocatively posing for the camera or a gorgeous muscular porn star showing off all her assets for leering eyes, it’s nearly impossible to not react in a primal sort of manner. Your imagination goes wild. Your heartbeat starts to race. Intense feelings of inadequacy, jealousy, or admiration bubble to the surface. Every female muscle fan knows what I’m referring to. You wouldn’t be reading this blog post if you didn’t!

Entrepreneurial female bodybuilders who both recognize this phenomena and know how to exploit it for maximum gain are in rare company. Actually, that might be a bit unfair. It’s not just understanding what the customer wants; it’s also about being willing to give them what they want. Lots of female bodybuilders, competitors, athletes, and fitness models have little interest in overtly sexualizing their identities. There’s without question a sexual aspect to any form of sport/modeling in which sculpting the human body toward fitting a certain desired aesthetic is involved, but there are lines that many women choose not to cross.

Denise Masino is my favorite. Need I explain why?

Denise Masino is my favorite. Need I explain why?

I personally know a fitness competitor (she’s a former co-worker) who is also a mother of two young daughters. I don’t think she’s the type of person who would, in the style of Brandi Mae Akers, get naked, masturbate with a big black dildo, drop f-bombs like a drunken sailor, and post the video onto the Internet for anyone to see. She has every right to do such a thing, but knowing her personality and religious convictions, I highly doubt she’d ever do something like that!

So it’s not just about “getting” it. It’s also about wanting to “go there.” Not everyone wants to do things that appeal to their fanbase’s fetishistic interests. And that’s perfectly okay. They are under no obligation to do so under any circumstances.

But for those who are eager to “go there,” hats off to you! We fans deeply and sincerely appreciate your enthusiasm toward branding yourself in a way that can be awkward, uncomfortable, and troubling to others. I cannot imagine what friends, family members, and spouses of porn stars – both muscular and non-muscular – must think about them. Do they approve of their chosen profession? Do the mothers and fathers of porn performers actually sit down and watch their sons/daughters suck the genitals of a random stranger as a form of entertainment? How awkward is that Thanksgiving dinner conversation?

Probably pretty darn awkward. While it is perfectly possible to excite, titillate, and thrill without being too explicit, what keeps customers coming back for more and more is when they encounter someone who stands out from the rest and consistently delivers on their promises.

But, it’s not just about being overtly sexual. The vast majority of sexually explicit porn out there is complete and utter garbage. It’s boring, crude, disgusting, and worse of all, unexciting. I don’t get excited watching two fake plastic surgery-enhanced nobodies having awful staged sex topped off with obnoxious screaming, moaning, and “orgasms” that are so phony even a pious Catholic nun could tell it’s not real. Even if it involves female bodybuilders. So what I’m talking about here isn’t necessarily explicit FBB porn, but the manner in which FBBs present themselves to their fans.

Devil in a Red Dress, that is Emery Miller.

Devil in a Red Dress, that is Emery Miller.

A female bodybuilder who “gets” it – as I’ve mentioned before – makes us feel things that we rarely feel. We’ve all seen attractive people before. I encounter physically beautiful women every single day of my life: at work, at the grocery store, on the street, at the gym, at a restaurant, at a bar, on the commuter train, etc. But none of them elicit the same response as whenever I am privileged to meet a female bodybuilder for a muscle worship session. In that moment, I’m not just meeting a beautiful woman. I’m meeting the most beautiful woman on the planet. Her strength makes me weak. Her confidence puts me in my place. I’m both scared and at ease. I’m turned on but still in awe. I’m completely focused on her but cannot make a rational thought. Time seems to stand still. That hour I spend with her seems like 20 minutes. She does things to my heart and mind that cannot be justifiably explained. But it doesn’t have to be. I know it and that’s all that matters.

Fans of FBBs gravitate toward women who make us feel these things. And this has very little to do with how sexy she acts, how “hardcore” she performs for the camera, or even what she physically looks like. For example, this is why I get completely aroused watching an FBB squat 400 pounds in sweat pants and a hoodie while I get totally bored watching two skinny topless college girls making out at a Mardi Gras party. Some people genuinely enjoy watching the latter. I prefer the former. I’d wager a guess that readers of this blog would agree with me.

Thankfully for us, there are lots of FBBs in this world who understand why we react this way. They understand why their muscles turn us on and why they personally turn us on. There are FBBs who understand the fetish of being an “older” woman and how turning 40 isn’t a curse, but instead an open door to captivating a whole new audience. She can add bonus points if she’s a mother. More bonus points if she’s a mother of multiple children. Hell, she can probably start rolling in the dough if she’s a grandmother as well!

In fact, many of us prefer our female bodybuilders to be on the “older” or “mature” side. We are enraptured by her experience, wisdom, and maternal acumen. An astute FBB won’t shy away from being older, but instead will milk it for all it’s worth. A business-savvy FBB won’t be embarrassed by her larger-than-normal penis-like clit; rather she points a camera directly in front of it and zooms in closely for everyone to see. A shrewd muscular woman doesn’t remain silent so that her unnaturally deep voice can’t be heard; she instead narrates for us exactly what she plans to do for us so that her rumbling voice is allowed to make the walls shake.

In many ways, an entrepreneurial female bodybuilder has to “think” like a customer. What do they like? What turns them on? Why do they love muscular women in the first place? Why do they keep coming back? Why do they like certain FBBs more than others? What can I learn from my competitors? What can I learn from my customers? How can I maximize my appeal while staying true to who I am? Where can I go from here? What is my potential?

FBBs who “get it” already know the answers to these questions. Denise Masino understands perfectly well there are millions of guys out there who drool over her large clitoris. Brandi Mae Akers doesn’t need to be told her pretty school-girl looks combined with impressively sexy muscularity make her irresistible. Angela Salvagno is very aware her dark olive complexion and meaty labia are her moneymakers. Amber DeLuca’s business card (assuming she even has business cards) only needs to say “Bad Muscle Girl” and nothing else. Need it say more?

What should Angela Salvagno's business card say?

What should Angela Salvagno’s business card say?

For these ladies and countless others, they’ve reached their levels of success because of two things: drive and smarts. The personal drive and determination to become a world-class bodybuilder need no explanation. You don’t become as big and buff as Yaxeni Oriquen-Garcia by being a couch potato. Slackers need not apply. Large muscularity doesn’t happen by accident. It happens because you put in the blood, sweat, and tears necessary to build the body you want.

But the other aspect to this is smarts. And not just being strategic about lifting, eating, resting, and supplementation. That’s important too, but what I’m talking about is being smart in the business side of being a female bodybuilder in the 21st century. FBBs who are able to earn a living doing what they do must adapt to the economic realities they face. This means being willing to offer up your product (which, as unusual as it sounds, is your very own body) to your customers (people like us who blog and read blogs about female muscle) in an intelligent and strategic manner. Thankfully for everyone involved, there are plenty of FBBs who do this every single day.

So how do they do this? Do they procure customer surveys to learn what people like? A muscle worship session is very different than getting your oil changed or your roof reshingled, but the basic concept of offering a client value for a service remains the same. Do they ask a focus group of teenagers, millennials, the elderly, and stay-at-home mothers what kind of female muscle-themed porn they prefer to masturbate to? I wouldn’t want to sit in on that meeting or sift through those surveys.

Well, they just know. They have a keen awareness of human sexuality and what makes people tick. They are able to see their own bodies through the eyes of an adoring fan. They can empathize with others. They don’t judge harshly or unfairly the fetishes of others. They may not always understand what people like, but they respect their preferences nevertheless as long as no one is harmed.

There’s a reason why you’re attracted to certain female bodybuilders and have only a passing interest in others. You may not comprehend why or how that happens, but rest assured there are many bright and intelligent FBBs out there who do.

Sex Sells! Especially if You’re an Entrepreneurial Female Bodybuilder

Ready to get your beach body back? Timea Majorova would make the perfect poster child!

Ready to get your beach body back? Timea Majorova would make the perfect poster child!

Clichés become clichés because they’re based on, for the most part, a certain degree of observable truth. They may not be true in the purest sense, but conventional wisdom has a funny way of speaking to reality more often than not.

No matter how sick and tired we get of hearing tired adages like “the early bird gets the worm” or “birds of a feather flock together,” we keep seeing them used over and over again because…well, they’re true. Maybe not true 100 percent of the time, but enough times that we don’t retire them to Cliché Heaven.

Here’s another one. “Sex sells.” Does it? Does sex actually sell? You bet your horny ass it does.

Why? Simple explanation: No matter how old we get, how mature we think we become, or how pious we try to act, the erotic will always catch our attention. Always. Especially if it hits right in your wheelhouse. Sex does indeed sell. And in a world that’s dictated by the health and vitality of the free markets, you can bet with both hands that sex will continue to sell as long as it remains a reliable source of profit.

Every Victoria’s Secret magazine spread, shampoo commercial or Abercrombie & Fitch mall banner preys upon this very philosophy. Sex sells anything from TV subscriptions to hair brushes. In fact, it’s so pervasive in our society that we don’t always notice it. I’d go even further and say that it’s so saturated in our culture that sometimes sex doesn’t sell because we’ve become so accustomed to it. If it ceases to titillate us, we might ignore it. So this is why every advertising agency has to keep on pushing the boundaries of good taste as the years go on. When a beautiful girl in a cute dress can be overshadowed by a sexy woman in a g-string bikini, you know it’s only a matter of time when all-out nudity will be considered acceptable in the public sphere.

Female bodybuilders know this reality all too well. As I’ve discussed before, the lifestyle of being a bodybuilder can be quite costly. The monetary rewards that come with competing can be few and far between. Only the elite level athletes are able to make a substantial income from the sport alone. Few others are selected to endorse products that can help generate additional revenue. So many FBBs are stuck having to ride the gravy train of our favorite cliché. Sex sells.

Hop on while you can. All aboard! Next stop, Hornyville, USA!

So how do FBBs sell their sexuality? There are many ways. Sexy workout videos are one way. Sexy photoshoots are another. Also, sexy websites and social media posts can keep fans enthralled. Live webcam shows, specialty content for “members only” and sexy merchandise are par for the course. Then you can go deeper and add sensual sessions to the mix. Whether an FBB offers BDSM services or muscle worship sessions, a slew of appointments from eager fans can add up pretty quickly to a lot of dough. If that doesn’t seem like enough, there’s the good old fashioned “adult entertainment” industry. Don’t tell me you’ve never been curious to explore what that’s all about!

An elegant Jay Fuchs.

An elegant Jay Fuchs.

There are probably other ways that FBBs take advantage of the free market, but what I mentioned above pretty much covers most of it.

However, there are a lot of people who are uncomfortable by all this. They might not necessarily say it out loud, but for many folks the idea of a female bodybuilder using her sexuality for financial gain is disconcerting. There are many reasons for this, so let’s dive right into it.

First, the most prominent argument is that taking advantage of one’s sexuality demeans the sport and one’s peers within the sport, male or female. Female athletes across all sports already are gratuitously sexualized, so this only adds additional fuel to the fire. This makes a lot of sense. In many ways, a female bodybuilder doesn’t just act on her own behalf. She also acts – although not intentionally – on behalf of every single female bodybuilder in existence. It’s not fair, but that’s the way it is.

Understandably, male and female bodybuilders alike struggle to fit into the mainstream of global competitive sports. Today, bodybuilding seems more like a fringe subculture than a universally recognized sporting industry. How many people can identify Peyton Manning if he were to walk down a crowded street? Since he’s just won his second Super Bowl, I’d imagine quite a lot. On the other hand, how many people could identify by name Phil Heath? He’d definitely stand out for being such a large human being, but we can all agree he doesn’t have nearly the face or name recognition as Mr. Manning, LeBron James, Steph Curry or Serena Williams.

This isn’t meant to insult Mr. Heath or anybody else in the bodybuilding world. This is meant to point out a simple fact that the sport isn’t mainstream. Not by a long shot. So how do you make it more mainstream? Quite simply, it has to resemble other mainstream sports. Unfortunately, when a female bodybuilder is seen using her sexuality to make a living, in the minds of the general public this starts to make the sport look more like a muscle beauty contest than the U.S. Open. It’s understandable why so many male and female bodybuilders are uncomfortable by the marriage of their sport with overt sexual expression.

It’s easy to see why a pro bodybuilder would be offended by women who choose to also work in the session business and adult entertainment industry. No one wants their profession viewed by the public with subtle associations of prostitution and pornography. Please keep in mind that I’m not calling FBBs who do sessions “prostitutes.” I am not making that distinction. What I am saying is that this association is not outside the realm of comprehension. The human brain is a funny thing. If a dog quacks like a duck, we may subconsciously think it’s a duck, even though our eyes tell us a different story. FBBs who choose to do sessions and pornographic films are still athletes, even though our brains may tell us they’re sex workers instead. And whatever negative stereotypes we hold against sex workers will unfairly be thrust upon these women whether we acknowledge it or not.

The future of the sport, Danielle Reardon.

The future of the sport, Danielle Reardon.

Second, using sexuality to make a viable income is seen not just as demeaning to the sport, but also demeaning to the individual. The “sex sells” mantra is so well-known that it’s become an easy way to make a quick buck. What can a Hollywood producer do to make sure his upcoming summer blockbuster makes even more money? Easy! Give the female lead a topless scene. How can a TV producer ensure her pilot sitcom will garner substantial ratings? Simple! Create a promo where one of the female characters comes out wearing a bikini. How can a CEO sell more sticks of deodorant? Ah ha! Shoot a commercial where a slovenly slacker dude buys the product, uses it and within seconds finds himself surrounded by hordes of young beautiful sorority co-eds. That’ll have the deodorant flying off the shelves!

“Sex sells,” therefore, feels like you’re selling out. It appears like you cannot sell your product on its own merits, thus you have to “sex” it up in order to grab people’s attention. I can see why this rubs people the wrong way whenever they see a female bodybuilder using her sexuality for financial gain. Why can’t a female athlete just be an athlete, not a “sexy female athlete?”

This is a valid concern. All too often female athletes of every sport are forced (either directly or indirectly) to sexualize their image in order to substantiate their bank accounts. We all know the vast majority of women athletes aren’t super rich like many of their male counterparts, so any extra income they can legitimately earn must be pursued.

Third, the “sex sells” mantra perhaps also demeans the rest of us. Are we such sex-crazed horny animals that we won’t buy a tube of toothpaste unless a beautiful woman is shown brushing her pearly whites with them? Are we so dimwitted that a girl in a bikini must be the determining factor in helping us decide which car we want to purchase? I mean, cars are pretty expensive. Some have better gas mileage than others. Others last longer. But if I see an ad with a blonde bimbo plastered all over it, by golly I’m going to spend a quarter of my yearly income on that!

Check out the beautiful smile of Roberta Toth!

Check out the beautiful smile of Roberta Toth!

Well, as silly as all this sounds, there might be an element of truth to it. I don’t think we’re incapable of controlling our sexual urges, but maybe I have a more optimistic viewpoint of human behavior than I should. But hopefully you get where I’m coming from. I tend to also get peeved when I see marketing ploys that shamelessly exploit sexuality in a completely unnecessary manner. Did they really have to go there? I guess they must think we’re all idiots. Perhaps we are…

To be fair, I don’t think advertising moguls actually think we’re all horned up bunny rabbits. I think the overuse of the “sex sells” philosophy reflects a lack of creativity and laziness rather than a low opinion of society. But I could be wrong.

So I can see why a lot of us instinctively react negatively when we see female bodybuilders utilizing their sex appeal for personal gain. We can be protective creatures. We want to maintain a righteous sense of dignity toward the institutions we respect, whether we’re talking about the bodybuilding industry, the world of female sports or the human race. I’m not here to criticize anyone’s personal moral or ethical sensibilities. Everyone comes from a different path in life. However, I do believe it is imperative that we look at the world through somebody else’s eyes for once. If you’re a dedicated and passionate female bodybuilder who exists in a male-dominated sport that’s increasingly marginalizing competitors like you, well, I don’t blame you for doing whatever you can to make a living. I’m not a female bodybuilder, so I don’t know what “the struggle” is like.

But I do possess a basic understanding of economics. Sometimes, “sex sells” makes perfect business sense. I don’t have fancy pie charts or Excel spreadsheets to back me up, but if your current business model isn’t producing adequate streams of revenue, keeping on hammering away at the status quo would be financial suicide. A willingness to adapt to new market conditions is vital for survival. We may not like it (at first, or ever), but you can’t argue with bankruptcy.

In many respects, female bodybuilders have to think of themselves less as athletes and more as entrepreneurs. I will explore this topic in future blog posts, so I won’t get too deep into this right now. For now, let’s just say it appears to be the wave of the future. It’s perfectly understandable why the marriage between bodybuilding and sexuality makes a lot of people uncomfortable. Your personal values notwithstanding, it could come across like a desperate last attempt to revive a dying industry.

The “sex sells” business model, however, doesn’t have to appear like a Hail Mary pass to the end zone to save the season. Could we see it instead as an alternative form of the sport? Or not part of the sport at all? There are a lot of female bodybuilders who refuse to market themselves as sex objects. I respect that. They have every right to portray themselves in any light they choose. However, so do the women who willingly (and proudly) showcase their sex appeal for adoring fans. Why all the judgment? Why do we have to fight each other?

One of the undeniable superstars of the sport today, Tina Chandler.

One of the undeniable superstars of the sport today, Tina Chandler.

If we can’t agree to disagree, then perhaps in the interim we can do our best to make a clear distinction between the sport of female bodybuilding and the independent business ventures of individual female bodybuilders – whether these women officially compete or not. Many FBBs compete sparingly. Some not at all. Regardless, they’re allowed to develop their personal brands in any way they choose. I’m a full supporter of self-empowerment.

The entertainment/media industry can be a harsh one. There’s no questioning that. Sports fall under this category, and we know for sure it can be an unforgiving world. Rarely do professional athletes live perfect storybook lives. The industry can chew up the best of us and spit us out at a moment’s notice without pomp or circumstance. Whatever you got to do to survive is sometimes the only path you can choose. If you have to choose between abandoning the profession you love or violating your principles every now and then, do you really wish ill on anyone who chooses the latter?

“Sex sells” is an undeniable truth. However, is it truthful because that’s the way it is, or because we allow it to be true? I cannot answer that fully, but I can see what’s right in front of my eyes. There are plenty of beautiful and intelligent female bodybuilders who happily make a living doing what they do thanks to their irresistible sex appeal. If they receive professional fulfillment and joy showing off their gorgeous bodies to adoring fans, I have absolutely no quarrel with that.